BUDGET/SCOPE
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BUDGET/SCOPE 〰️
CAMPAIGNS
These awards spotlight the full spectrum of social campaigns: B2B, B2C, sector-specific, budget-big or lean, single-platform or fully integrated. The awards honour ideas that blend creativity, smart use of tech and data, and proof-positive results that move brands, audiences and the bottom line.
DEADLINE 9 JULY 2025.
The Large-Scale Social Media Campaign Excellence award celebrates campaigns with budgets over £100k that used their investment for creative innovation, measurable results and wide-reaching impact. Judges want proof that the spend delivered big returns.
The Small-Scale Social Media Campaign Excellence award honours campaigns delivered on under £20k that turned limited resources into standout results. Judges want originality and strong ROI for the spend.
The Small Business Social Media Campaign of the Year award recognises campaigns by or for small businesses that blended creativity, clear objectives and strong audience engagement. Judges want tangible outcomes that moved the business forward.
The Brand-Led Social Media Campaign of the Year award celebrates campaigns led and executed by brands – solo or with an agency – that showcased great storytelling and hit business goals through social. Judges want brand voice on point and objectives met.
The Integrated Social Media Campaign of the Year award honours campaigns where social media worked seamlessly with other channels to deliver cohesive messaging and measurable success. Judges want clear synergy and cross-channel results.
INDUSTRY SPECIFIC
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INDUSTRY SPECIFIC 〰️
The Social Media Campaign in Financial Services award recognises standout campaigns in banking, insurance, fintech or related fields that blend creativity with strict compliance and build real customer trust. Judges want solid engagement or trust metrics.
The Social Media Campaign in Retail or eCommerce award honours campaigns that used social to drive store or site traffic, sales and long-term customer loyalty. Judges want clear conversion or loyalty gains.
The Social Media Campaign in Technology award celebrates tech-brand campaigns – software, hardware or services – that turned complex ideas into engaging, relevant stories. Judges want proof of innovation and audience resonance.
The Social Media Campaign in Public Sector or Government award recognises public-sector campaigns that delivered clear, accessible information and measurable public impact. Judges want evidence of reach and behaviour change.
The Social Media Campaign in Education award honours social initiatives from schools, universities or edtech brands that connected creatively with students, parents or education communities. Judges want strong engagement and learning outcomes.
The Social Media Campaign in Healthcare or Wellness award celebrates sensitive, trustworthy campaigns promoting health services, wellness products or public-health messages. Judges want impact shown in awareness or behaviour metrics.
The Social Media Campaign in Travel, Leisure or Tourism award recognises travel and leisure campaigns that inspired exploration, bookings or brand love through compelling social storytelling. Judges want uplift in inspiration or bookings.
The Social Media Campaign in Food and Beverage award honours F&B campaigns that served up flavourful creativity to drive awareness, loyalty or sales. Judges want appetite-raising content and tangible results.
The Social Media Campaign for Non-Profit or Charity award celebrates purpose-led campaigns that raised awareness, funds or support for a cause. Judges want clear impact and audience activation.
The Employer Brand Social Media Campaign award recognises campaigns that showcased an organisation’s culture, values and opportunities to attract or engage talent. Judges want authentic storytelling and recruitment wins.
B2B
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B2B 〰️
The B2B Social Media Campaign of the Year award recognises the most effective B2B campaign using social media to drive engagement, brand growth or business outcomes. Judges want hard results and clear business lift.
The B2B Lead Generation Campaign award honours a campaign that excelled in using social channels to generate high-quality leads and feed the sales pipeline. Judges want lead numbers tied to revenue.
The B2B Brand Awareness Campaign award celebrates a campaign that significantly boosted brand visibility and recognition among a B2B audience. Judges want proof of reach and recall gains.
The B2B Thought Leadership Campaign award recognises campaigns that built authority and credibility through insightful content and smart social distribution. Judges want evidence of influence and engagement.
The B2B Social Selling Strategy of the Year award honours the best use of social platforms to drive sales through personal branding, content and relationship-building. Judges want deals or pipeline credited to social.
The B2B Influencer Marketing Campaign award celebrates campaigns that effectively partnered with experts or niche influencers to engage B2B audiences and drive impact. Judges want authentic partnerships and measurable results.
B2C
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B2C 〰️
The B2C Social Media Campaign of the Year award recognises standout consumer campaigns that delivered big brand impact, strong engagement or high conversions. Judges want sharp strategy, great creative and numbers that tell the story.
The B2C Community Building & Engagement Campaign award honours campaigns that fostered loyal online communities and lasting interaction. Judges want proof of genuine dialogue and continued value.
The B2C Product Launch Campaign award celebrates launches where social media built buzz, awareness and a successful rollout. Judges want clear launch steps and results.
The B2C Influencer Collaboration Campaign award recognises campaigns that partnered with influencers to reach and move consumer audiences. Judges want smart influencer fit and measurable outcomes.
The B2C Social Commerce Excellence award honours campaigns that turned social engagement into direct sales through shoppable posts, live selling or other commerce tools. Judges want conversion data that shows it worked.