Commercial Partnerships Director, Getty Images

Danielle works within the Sports & Entertainment team at Getty Images, partnering with global brands, sports clubs, and governing bodies to bring powerful visual content to life. With a background in social media strategy across FMCG, retail, travel, and finance, Danielle has a keen eye for what resonates, combining trends, insights, and storytelling to shape campaigns that connect. Her passion lies in the power of visuals to drive engagement, spark emotion, and create cultural moments.

“This industry is fast-paced, creative, and constantly evolving. I’m honoured to help celebrate the talent behind the work that’s pushing social media forward.”

Global Head of Social Media, Oliver Wyman

With 15 years of experience across the full spectrum of social media, spanning B2C, B2B, regulated industries, and creative-first brands, Jamil Zakaria brings deep expertise and a global lens to every project he touches. For the past three years, he’s led social at Oliver Wyman, overseeing strategy, content, and execution across international markets. Known for blending creativity with corporate rigor, Jamil is passionate about using social not just as a communication tool, but as a driver of connection and brand value.

“Social media isn’t just my profession, it’s my passion. I'm proud to help launch this award series, share my perspective, and learn from the brilliant minds across our industry.”

Senior Global Social Media Manager, Hasbro

Lauren Haxell is an expert in building and scaling global social media functions, with a strong track record of leading innovative, data-driven campaigns. At Hasbro, she manages the social strategy for iconic brands like Play-Doh, Peppa Pig, and Transformers, most recently leading the viral Mummy Pig Pregnancy campaign that made waves across UK and US social. Known for her strategic “test and learn” mindset, Lauren brings creativity, collaboration, and impact to everything she does. She was nominated for the 2023 Women in Toys award for her contributions to the industry.

“I’m excited to help spotlight the creativity, strategy, and talent that drive standout work in social media.”

CEO & Co‑Founder, HypeAuditor

Alex Frolov is the co‑founder and CEO of HypeAuditor, the AI-driven influencer marketing analytics platform he launched in 2017 to drive transparency, performance, and fraud detection in the industry. Under his leadership, HypeAuditor has processed over 170 million influencer profiles, built the most advanced AI fraud-detection system, and helped brands and agencies make truly data-driven advertising decisions.

As someone who lives and breathes social advertising, Alex is eager to judge campaigns not just on creativity, but on the data and insights that back them.

Senior Social Media Manager, Coca-Cola Europacific Partners

Katie Meadway is the Senior Social Media Manager at Coca-Cola Europacific Partners (CCEP), where she leads the global social strategy and content. With over a decade of experience across B2C and B2B in industries like radio, fashion, and FMCG, Katie is known for turning complex data into sharp insights and pushing the boundaries of corporate storytelling. From paid social to social listening, she’s mastered the tools that help brands cut through the noise—and drive real commercial impact.

“Working in social media is the job everyone wants, right? I’m excited to see how others are getting creative, thinking outside the box, and making their mark.”

Co-Founder, Tommy

Marcus Foley is the Co-Founder of Tommy, a global creative agency working with some of the biggest names in sport, entertainment, and consumer culture—including Netflix, TikTok, Nike, Adobe, Burberry, Rimmel London, and YouTube. A self-confessed content obsessive, Marcus has developed a framework for brand distinctiveness grounded in behavioural and cognitive neuroscience, helping brands create work people actually remember. From skydiving influencers to hijacking premieres on Twitch, his work is bold, disruptive, and anything but forgettable.

“I’m passionate about distinctive marketing, and I’m excited to share that perspective with the Social Media Marketing Awards community.”

Ex Barclays/ Ex The&Partneship

Segun Ogunsheye has led social media for a kaleidoscope of brands—from high street icons like Ted Baker to global institutions like Barclays and the Royal Family. Most recently, he served as Barclays’ first Director of Social Media, overseeing group-wide channels and leading executive communications on platforms like LinkedIn.

“I think it’s important to give back to the industry that’s given me so much—and to pass that knowledge down to the next wave of social talent.”Description goes here

Head of Social, Ascend

Alisha Mand is a results-driven social media expert with over a decade of experience spanning both agency and in-house roles. She specialises in scaling high-performing paid social campaigns through data-led strategies, multi-channel planning, and customer journey optimisation. Alisha has delivered impactful work for brands including LloydsPharmacy, Renault, Lyle & Scott, Pret A Manger, and Bohomoon—always with a focus on maximising ROI and building meaningful connections.

“I’m excited to celebrate the work that’s pushing our industry forward and give back to the community that’s shaped my career.”

Digital & Social Media Manager, Innocent Drinks

Anni Mueller is a German-Australian storyteller with a passion for creating standout content across platforms. She began her career as a content executive at Myprotein before moving into digital strategy, and for the past two years has led the social media team at Innocent Drinks. Known for blending creativity with strategic thinking, Anni is all about building brand voice in bold and unexpected ways.

“Social media is a powerhouse when used right. I can’t wait to see how others have cut through the chaos with smart, standout ideas.”

FOUNDER, The Good Egg

Born and raised in northern Spain, Nat Cortazar was the first woman in her family to attend university. With a background in digital marketing and fashion, she began her career in influencer marketing before the term was even widely used. Nat brings over a decade of experience to the table, having worked at Amazon Fashion, Publicis Media, and Freuds in London. In 2020, she launched The Good Egg, an award-winning international boutique influencer marketing agency with clients including Silverstone, Flo, and LEGO. She’s been recognised as ‘One to Watch’ in the #Influencer50 (2019) and named one of the Top 30 Trailblazing Women in Influencer Marketing by Hello Partner.

“I always strive to use my voice to advocate for a fairer and more responsible social media landscape—especially when it comes to influencer marketing. Being part of events like this not only enriches my own career, but helps uplift others in the industry too.”

FOUNDER, James Parker Social

James Parker has been in the social game for over 12 years, getting his start early and building a career around creative storytelling. From writing TV shows and articles to penning some of the biggest brand posts of all time, James has a knack for crafting content that sticks. Known for his sharp wit and strategic thinking, he now runs James Parker Social, where he helps brands show up in the most scroll-stopping ways.

“In recent months the social space has changed drastically. I can’t wait to see how people have adapted and continued to produce award-winning work. Plus, boats are fun.”

SENIOR DIRECTOR, Citypress

Ruth Lee leads the creative specialisms at Citypress—covering creativity, strategy, social, and studio—and is part of the agency’s Leadership Team. With extensive, award-winning experience, Ruth has delivered global social and integrated campaigns for brands including Arla, Unilever, Lloyds Banking Group, and Diageo. A regular speaker on social media and creativity, she’s also judged for the PRWeek Awards, Purpose Awards, PRCA Awards, and PRWeek 30 Under 30.

“SocialDay is one of the best event and awards programmes dedicated to the social media industry. It’s an honour to judge and be inspired by the brilliant work being produced by dedicated social specialists and teams.”