INNOVATION
These categories celebrate standout campaigns and strategies that combine creative thinking, emerging tech, and measurable success across social media.
DEADLINE 9 JULY 2025.
The Innovation in Social Media Marketing award recognises bold, original ideas that pushed the limits of format, platform or strategy. Judges want clear proof the innovation was new and worked.
The Excellence in Social Media ROI award celebrates entries that turn social activity into real revenue, leads or pipeline. Judges will look for a clear description from post to profit.
The Social Media Campaign Impact award honours campaigns that lifted brand metrics like engagement, sentiment or awareness. Judges want numbers showing a genuine uptick.
The Use of AI in Social Media Marketing award recognises smart AI use – content, targeting, optimisation or automation – that boosted performance. Judges want results only AI made possible.
The Excellence in Social Commerce Strategy award celebrates strategies that turned social engagement into smooth shopping journeys and sales. Judges want conversion stats that tell the story.
The Social Media Campaign in Financial Services award recognises standout campaigns in banking, insurance, fintech or related fields that blend creativity with strict compliance and build real customer trust. Judges want solid engagement or trust metrics.
The Customer Experience Excellence in Social Media award honours brands giving top-tier service, support or community care on social. Judges want happier customers and improved service metrics.
The Outstanding Short-Form Video award celebrates creative short videos that grabbed attention, sparked engagement and achieved results. Judges want standout creativity plus tangible impact.