Celebrating the Social Media Marketing Awards Finalists

Aug 19

The wait is over! The Social Media Marketing Awards are back, and we’re thrilled to reveal the shortlisted finalists who are setting the standard for creativity, strategy, and impact across social media this year. From campaigns that have surpassed engagement targets to bold content that’s turned heads, these finalists represent the very best of the industry.

With the event having taken a break for several years, SocialDay Founder, Lucy Hall, is delighted by the enthusiasm and support for the return of this celebratory event:

"The Social Media Marketing Awards were created to draw attention to the brilliant marketers and teams driving real impact across social platforms. The response this year has been phenomenal – the creativity, strategy, and results on display are nothing short of inspiring. Narrowing down the entries to a shortlist was tough, but it really highlights the incredible talent shaping the future of social media today."

Across categories like Social Media Campaign Excellence, Rising Star, Social Media Content Creator of the Year, B2B Influencer Collaboration Campaign, and more, the finalists have demonstrated exceptional skill, originality, and results-driven thinking. With hundreds of incredible entries received, it was a truly difficult job whittling this down to the finalists you see below. A huge thank you to each and every one of you who entered, now it’s over to our esteemed panel of judges to decide the winners of the Social Media Marketing Awards 2025!

From powerhouse agencies to rising stars, the finalists of the Social Media Marketing Awards 2025 are pushing the boundaries of what’s possible on social platforms. These are the campaigns, creators, and teams who have delivered real results, captured attention, and shown what exceptional social media marketing looks like today. Let’s celebrate these remarkable finalists:

CAMPAIGN AWARDS

B2B Social Media Campaign

What iff / Biffa
Creating videos is hard. Not with VEED. / VEED
Imagine the Difference / Tata Consultancy Services
Helen Roper Investigates - Boostworks / Handsomely

B2C Influencer Collaboration Campaign

Brands2Life x Champion Petfoods with Joanna Page / Brands2Life
You Are Braver Than You Realise: Empowering Women Through Adventure in Nepal / FINN Partners
Hoover Dream Sleep / GIFTA
Tuscany Influencer Trip / Not In The Guidebooks
Silverstone Circuit – British Grand Prix Influencer Strategy 2024 / The Good Egg
Modern Homes, Modern Marketing: Latimer’s Influencer Approach for Alta / The Oracle Group

Integrated Social Media Campaign of the Year

The Egg. / Heavenly Desserts
Pooky Lights | Lighting up the festive season / Rise at Seven
Creating videos is hard. Not with VEED. / VEED

Outstanding Short-Form Video (TikTok/Reels/YouTube Shorts)

Cystic Fibrosis Trust
Met Office
National Highways

Small Business Social Media Campaign of the Year

Helen Roper Investigates / Handsomely
Make Love Not War / Mirror Mirror Creative
Relaunching Yakinori to Birmingham / SHC Digital
Milwaukee Garage Tour / Torque Agency Group

Small-Scale Social Media Campaign Excellence (under £20k)

Textiles From The Future / Artificial Group
Race Against Marella / Marella Cruises
Generation Rent vs Generation Own: Is Shared Ownership the Key? / The Oracle Group

Social Media Campaign Excellence

Experian x Brands2Life: Run For Your Money / Brands2Life
One Minute Briefs
Spot The Signs. Stop The Crime. #EndExploitation / Naturally Social
Harrows 9 Dart Challenge / Alchemy Sports Media (part of Alchemy Creations)
Cheez-it UK launch / GIFTA
Delivering a record breaking Black Friday for Gemporia / SHC Digital
The Final | Premiership Rugby / Wilderness Agency

Social Media Campaign in Food and Beverage

Favola x Organix / Favola
GIFTA x Yeo Valley Organic / GIFTA
Habit x Super Bowl / Later
Ode To Cinema / &FRIENDS

Social Media Campaign in Public Sector or Government

Artificial Group
T.R.I.P. - April Fools / National Highways
Delivering CleanTech Growth for the West Midlands Growth Company / SHC Digital
Fire Safety Dance / South Yorkshire Fire & Rescue

Social Media Campaign in Travel, Leisure, or Tourism

Carousel & Buxton Crescent – Reinvigorating spa stay bookings for Buxton Crescent / Carousel
Favola x Brittany Ferries - All aboard for the launch of social media 2.0 / Favola
You Are Braver Than You Realise: Empowering Women Through Adventure in Nepal / FINN Partners
Visit Isle of Man: An Extraordinary Isle/ Hydrogen
icelolly.com – Brit Abroad Awards / The Good Egg

Social Media Initiative for Good

Taste The Waste / ClientEart
World Mosquito Day 2024 / huumun Ltd
#SheLeads / 365 Finance
Change Makers / Biffa
#Data4Good Initiative / Women in Data®

INDIVIDUAL AWARDS

Social Media Marketer of the Year

Victoria Ivanova
Sadie Gee
Michelle Ratcliff
Amanda Heritage
Sophie Clarke
Archana Dhankar
Mohammed Ibrahim Azeez
Jessica Berry
Aissetou Griffin

Freelance Social Media Marketer of the Year

Megan Harvey
Svetlana Stotskaya
Bram Steenhuis
Jo Edge
Nicola Webster

Social Media Content Creator of the Year

Chloe Start
Connor Smith
Kamya Marwah
Jessica Rorke

Social Media Educator/Trainer of the Year

Hannah Spence
Natalie Luckham
Abigail Mills
Gus Bhandal

Outstanding Leadership in Social Media Marketing

Xandrina Allday
Amy Muhwati
Nat Cortazar
Sydney Foster

TEAM AWARDS

Agency Social Media Team of the Year

Famous Wolf Digital Marketing Agency
Favola
Oh So Social
Rise at Seven
The Oracle Group
Wilderness Agency

In-House Social Media Team of the Year

ITV Soaps
Lifted Entertainment
Met Office
National Highways
St Giles Hospice
Tata Consultancy Services (TCS)
University of Portsmouth
ITV Studios
Women in Data®

Lucy Hall